We are seasoned consultants who have led strategy for companies across all industries - from established Fortune 500s to yet-to-be funded startups.

As a trusted strategic partner to brands, marketers and agencies alike, Karin Knutson has earned her reputation the old fashioned way: through hard work and honest conversation. Living ⅓ of her life in the Midwest, a ⅓ of her life on the west coast and ⅓ of her life hopping around the globe, has created a strategist who is equal parts Midwest ethos, West Coast ingenuity and Globally-minded. Karin has led strategy for an unparalleled list of beloved brands - big and small - across N. America, L. America, Europe and Asia. Her work has been acknowledged through various industry awards including EFFIEs, Cannes Lions, Clios, Kellys and more. When not working, Karin spends her time inspiring a love of reading and music in her two daughters and slowly self-renovating a 1900s era home with her husband.

Across brands and continents, Jane Delworth has fueled bottom-line business success, world-class creative and healthy, high-performing teams. From building an agency to launching new products to driving year-over-year retail success, she never shies away from a good challenge and believes it only counts if you make tangible change happen. Known for being a personable and optimistic all-in partner who fuels open, honest, candid and smart conversations, Jane operates as a trusted consultant to C-suite and senior leadership . A champion of ideas, Jane has successfully partnered with and coached many clients to navigate new thinking and challenging team dynamics. She’s a graduate of Integral Team Dynamics from New Ventures West and a certified DiSC facilitator. Based in Boulder, CO, Jane loves running, rock climbing and hiking.

An impressive combination of right and left-brained thinking, Anne is part strategist, part account director, part creative problem solver, and steady hand at the wheel. With over 24+ years of global experience working on some of world’s best known brands, Anne subscribes to the philosophy that true human insights are what really drives impact—if you can solve someone’s problem or speak to their heart, you’ll have them for life. Anne also believes relationships are key to any successful creative endeavor and one of the more rewarding takeaways from any project or job. She is best known for her collaborative approach and for nurturing those relationships by enabling those around her—whether clients, creatives, outside collaborators—to do the best work of their lives…and to have fun doing it.

Shannon has had the opportunity to travel the world talking with consumers and gaining valuable insight into what they buy, how they think, and what drives them to advocate for a brand. Her expertise lies in identifying the intersection of a unique business offering with an unmet consumer need and articulating it into a simple, powerful and ownable brand position. Whether working with large global brands or up-and-coming start-ups, she enjoys solving marketing problems with insightful and creative solutions. When not working, she enjoys traveling and trying to make her kids laugh, which keeps her young and teaches her how to crack a tough audience.

Anne started her career over 20 years ago in NYC, combining her background in Anthropology with traditional Account Planning techniques for agencies and clients worldwide. Anne loves to have first hand conversations with the people that believe in your brand, or you hope one day will. Her strength lies in the translation of human behavior and cultural trends, into actionable marketing insights that allow for more meaningful connections between marketers and consumers, and providing creative teams with juicy nuggets of real life that go into making great work. Anne puts into focus whom your consumers are, what their lives are like, how they learn about new products and brands and to whom they look for inspiration or information. Anne has now lived in Bay Area for as long as she lived in NY. She’s a mom, a reader, a cooker and a walker (not a runner).

With more than 15 years of experience as a communications strategy and media lead, Brad prioritizes the business problem to solve for and how the role of communications shapes how the message and media meet, in the outside world. Working with blue chip, challenger and emerging brands provides the latitude to think through scenarios along a broad spectrum of goals and success metrics. Leadership roles include building media departments at TDA_Boulder and Heat San Francisco and has over a decade of partnering with White Label Strategy founding partner, Karin Knutson. Brad splits his time between San Francisco and Boulder and is keen on continuously broadening his perspective by traveling the globe in his spare time.

Marina’s fate as a future planner was sealed at the tender age of 5, when her parents plucked their family from a mid-sized industrial city in the Ukraine and moved it to Brooklyn, NY. The experience - of viewing culture as an outsider - sparked her lifelong curiosity about people. This inquisitiveness helps her connect with consumers across life stages, income brackets and cultures - from street-style dandies in South African townships to working-class Americans in manufacturing towns, she’s adept at getting to the heart of what makes people tick. This helps her uncover truths that strike a nerve and ripple their way out to culture. In her downtime, Marina can be found geeking out on a pop-psych book, stalking her little sister on Tik-Tok, or watching food documentaries.

Mira Paige is a researcher and strategist who likes to find creative solutions for any problem in numerous verticals, including pharma, healthcare, IoT, consumer goods, and gaming. Her sweet spot is working at the intersection of research, strategy, and innovation. Her behavioral health and sustainability experiences have covered business operations, marketing/sales, and social media. Mira has built both online and in-person communities and worked with startup teams in Singapore, Ukraine, Colombia, and Australia. Mira has one child, the love of her life, along with a beloved husky. You can typically find her playing video games with her son, brushing up on her Spanish, or listening to music with an uncanny ability to recognize the same melodies across multiple songs like Easy On Me and Hung Up.

Raised by a father who speaks only English and a mother who speaks only Japanese, Erica Yoshimura has felt she never truly belonged in one world or another. The empathy gained from such an upbringing drives her work as a researcher. She's had the chance to work around the world—from studying music streaming habits in Japan to investigating the second generation immigrant experience in France. Her love of stories and her hunger to better understand others make research endlessly exciting to her. When not working, Erica loves to read novels from faraway places and indulge in pastries. She also enjoys volunteering on organic farms, learning about food and the seasons.